The Second Shift
Motherhood, ambition, and the work that never clocks out.
Hi, I’m Juliana — mom, wife, former accountant, and now family financial coach. Between early mornings, lunch breaks, and late nights, I’m navigating motherhood, marriage, and money while building a legacy for my family. I love a dry wine, messy late-night thoughts, and honest conversations about life. Here, I share my story — and the stories of other women — making it all work, imperfectly, joyfully, and unapologetically human.
These are stories from real women juggling careers, businesses, and families. Honest, unfiltered, and full of heart — because life is messy, beautiful, and completely worth sharing. So pull up a chair, pour your favorite drink, and let’s talk the stories, struggles, and wins — big, small, and everything in between.
From Auditing to Empowering Families: My Honest Journey Into Financial Coaching
I didn’t grow up planning to become a financial coach. At 19, I was standing behind a bank counter watching families whisper about negative balances and pull out cash to survive another week. That’s where I first saw how emotional and overwhelming money really is. This is the story of how that experience, my mom’s resilience, and my own journey through corporate burnout led me to create a calmer way for families to understand their finances.